CSR & Social impact
Global consumers expect corporations to play a role in addressing societal issues. Cause is becoming an integral and increasing part of sponsorship spending, predicted to reach $2 billion in 2017. With thoughtful planning, businesses can do good for the world, reach new customers, and build brand affinity.
There is a tremendous power in celebrity and when harnessed correctly, it can raise substantial funding for causes, bring new attention to an issue, and also support a high profile person's 360-degree branding.
Endurance & peer to peer fundraising
Endurance properties can enhance a charity program by creating new revenue opportunities, new sponsor activation platforms and authentic celebrity engagement strategies.