Partnerships 

Regardless of whether our client is a brand, nonprofit, or an individual, WCPG creates purpose-led partnerships for all parties that result in sustainable impact. 

We do this by identifying and packaging assets into offerings that excite partners and tap into budgets across departments.

Strategy 

Due to our unrivaled knowledge of the cause space, WCPG is uniquely positioned to work with our client to create an impact strategy. We activate and implement these strategies on the ground, and position and communicate them through our global network and platforms. We have supported some of the biggest names in business, pop-culture, technology, and sports in developing their socially driven approach.

Creation of Proprietary Campaigns & Events 

WCPG ideates new campaign concepts, exploring a range of options including digital activations, peer-to-peer fundraising, endurance efforts, gamified fundraising, and more, as well as manages the campaign as needed.

Leveraging the power of Celebrity 

WCPG works with charities founded by high-profile people, as well as charities with high-profile support, to create unique strategies that allow these causes to activate their high-profile support for fundraising and engagement.

WCPG also works to build relationships with high-profile people who can be leveraged to support your work. We develop strategic target lists of newsmakers for your approval, along with a compelling ask and approach for each high-profile person.

Communications & Awareness Efforts 

WCPG connects clients to traditional distribution, digital, and social distribution partners who can amplify their work.

We also arrange for clients to be featured at thought leadership conferences and to be honored for their impact work.

Impact Content 

WCPG leverages our unique relationships with causes, entertainment industry leaders and creatives, and brands to support storytellers in efforts to advance social good movements. This includes integrating both causes and brands into content productions and promotions; connecting non-profit clients and individuals to filmmakers, producers, and storytellers who can collaborate to create content that will advance and amplify their mission; securing impact funding for independent documentary and feature filmmakers; and supporting production companies, distributors, and networks to develop robust cause campaigns to complement and promote their impact driven projects.