The NYCRUNS Brooklyn Marathon and Half Marathon brought WCPG onboard to help make the race a hyper-local event through partnerships and marketing. In the first year of the race, WCPG helped secure partnerships for the race, and focused on engaging the local businesses. Sponsors included Adidas, Nuun, Poland Spring, Brooklyn Brewery, NYU Langone, Cannabist, and Industry City.

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For the 2022 race, WCPG worked with NYCRUNS to design a comprehensive local give back program that was executed in April. Local charities fundraised through free entry slots, while press partnerships were created to drive traffic towards local businesses. An additional a marketing campaign highlighted Brooklyn runners through TikTok & Instagram.