WCPG joined forces with CultureWorks to lead corporate and strategic partnerships in alignment with both Fotografiska’s and NeueHouse’s global properties and leading it to seven-figure annual revenues.

Fotografiska is a museum experience for the modern world. It is a destination to discover world-class photography, eclectic programming, elevated dining, and surprising new perspectives.

NeueHouse is a private work and social space for creators to gather and connect. NeueHouse has reimagined the ideal environment for creative potential and connection.

Result:

WCPG has facilitated numerous monetary partnerships with brands such as Marriott, Chase, Volvo, MaCallen, Nestle Premium Water and more.

Most notably, WCPG brought Marriott, Autograph brand, together across Fotografiska’s global properties to launch curated exhibits. Each exhibit examines a city through the lens of an Autograph property, and features 4 globally renowned photographers. The partnership included a curated multi-vendor merchandise collection, dedicated retail displays at the Marriott properties and Fotografiska locations, and digital content curation distributed on social.

Other partnerships have spanned across both the Fotografiska and NeueHouse properties, with WCPG negotiating the largest brand deal in the history of CultureWorks in 2022.